Emma De La Querra A2 Media

Final Production/ Music video

Dear examiner,

This is my final cut of the music video for my A2 production.

This blog contains all of my pre- production, production and post- production work contributing to my final piece.

Ancillary text - DVD cover

Here is the DVD cover I designed as a part of my ancillary text to encase the music video I produced.

Ancillary Text - Website

Here is the website for our artist that we created as a part of our ancillary texts:

http://meerock10.wix.com/usesomebody#!contact/c16fm

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

How effective is the combination of your main product and ancillary texts?

Both the video and the ancillary text demonstrate the same style of music as well as the genre through the use of colour treamtment, format layout (website and DVD cover) and use of the same images across all three products. I decided to use some screenshots from the music video and embed them into the design of the website and cover in order to make them appear as though from the same collection of products.

I decided to incorporate a simple logo onto the dvd cover. this is the small red piano that is located next to the name Jazmine Flowers, it can also be seen as water mark on the back of the cover as an under layer the to text. I looked for ways to involve this logo within the music video as another strategy of pulling the products together but I was unable to find a suitable place for it to be located, especially without looking tacky.

During my research into DVD covers I made the decision to have a dark or light background so that the text and images would stand out as well as making it clear to the audience which elements of the product to focus on. I feel as though I have stuck with this idea and proceeded to successfully design a cover similar to those I liked during my research.

As part of an audience feedback I was told that "The elegance of the text and the sophistication of the video compliment each other really well". This tells me that the overall products weren't contradictory of themselves and that they each took the same amount of time when planning and researching how to go about producing them.

Evaluation Question 3

What Have You Learnt From Your Audience Feedback?

To answer this question, I used Facebook to message people who had seen my music video and asked them each once question in order to gather some solid audience feedback.

The first thing I learnt from my audience feedback was that the narrative was successful as well as being clear to the viewer what the character's situation was.

Overall the feedback I have been given is showing that I have been on track with what I was aiming for my video to show as well as my ancillary texts.

there was some controversy over how supporting the ancillary text is of the main production. one person answered that the DVD cover is in keeping with the colour theme as well as the feeling of isolation and escapism through the use of music. However a different member of the audience said that the DVD cover could be made to look more professional and realistic. he went on to say that as much as represents a product he would buy, he doesn't feel it look commercial enough (despite it being a prototype ).